Concrete Decor Show 2011 - Where Decorative Concrete Means Business

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In 2011, popular Nashville youth center Rocketown hosted over a half dozen hands-on workshops for the Concrete Decor Show. In turn, the facility received a decorative concrete makeover to interior and exterior areas.

In all, thousands of dollars were donated and hundreds of work hours volunteered to complete this unique renovation. Although the Concrete Decor Show was only in town for less than a week, its efforts will remain in Nashville for years to come.

Projects
Hall of Fame Inductees
Exhibitors
Show Trainers

Project 1
Project 2
Project 3
Project 4
Project 5
Project 6
Project 7
Project 8
Project 9

Coffee Bar
Kicking off the week was a Craftsman Accreditation course led by Brad Burns and the Concrete Polishing Association of America, which required students to participate in hands-on polishing work on the floors of Rocketown's coffee bar. The floor had endured years of abuse and neglect, but with the assistance of staff from various manufacturers and trainers from the CPAA, the floors are in tip-top shape.

Also in the coffee bar area, Jeff Kudrick and the students for his workshop created a concrete countertop that featured Rocketown's name and LED lights.

Polished Floor Project Team
Brad Burns of First American Floor Co. and CPAA trainer
George Gooch of Concrete Visions and CPAA trainer
Roy Bowman of Concrete Visions and CPAA trainer
Derek Mackenzie of Floor Lab and CPAA trainer
John Abrahamson and Sam Lewis of SASE Co.
Henrik Rosencrantz, Clif Rawlings and Scott Wilson of HTC Inc.
Bill Jones, Nick Fox and Eric Gallup of Substrate Technology Inc.
Les Davis, Bobby Watson and Jason Campbell of American Decorative Concrete Supply Co.
Joe Reardon of Prosoco Inc.
Products and Materials Donated By: SASE Co., HTC Inc., Substrate Technology Inc., American Decorative Concrete Supply Co., Prosoco Inc., Racatac Products Inc., Husqvarna Construction Products.

Countertop Project Team
Jeff Kudrick of J&M Lifestyles, Tommy Cook

Flex Room
Next to the coffee bar is Rocketown's Flex Room. It can be expanded into additional space for the coffee bar, but it is also frequently used for meetings, classes and even break dancing. There, Bobby Watson and his students from "Polished Colored Concrete: Getting Color In and Keeping It There" restored the existing floor with American Decorative Concrete Supply Co.'s AmeriPolish SureLock Color System and Edge Tint.

Project Team
Bobby Watson of American Decorative Concrete Supply Co.

Products and Materials Donated By
American Decorative Concrete Supply Co.

Green Room
A large component of Rocketown's offerings is musical entertainment. Before the makeover, artists would simply wait to go on stage in a small, ordinary greenroom. Thanks to Nathan Giffin and his "Learn Hand-Carved Vertical Decorative Concrete" course, the room is now outfitted with a one-of-a-kind carved concrete wall depicting Celtic knots and a guitar.

Also in the greenroom is a "guitar sink" created by Nick Relampagos of California-based It's Concrete and Zac Coletti from Florida-based Coletti Concrete Studio. The pair fashioned the sink at the Artistry Demo area on the exhibit floor of the Show. Coletti created a sink mold with the shape of a guitar in the basin and gave it interest by shaping it so that water flows down the guitar's body and into the neck, toward the drain.

Wall Project Team
Nathan Giffin of Vertical Artisans

Products and Materials Donated By
Specco Industries Inc., Smith Paint Products and Contractor's Source

Sink Project Team
Nick Relempagos of It's Concrete, Zac Coletti of Coletti Concrete Studio

Products and Materials Donated By
Buddy Rhodes Concrete Products, Ambient Glow Technology, Kraft Tool Co.

Mezzanine
A second Craftsman Accreditation course was held later in the week, where attendees helped polish the upper mezzanine in the building. The equipment was hoisted upstairs with a crane. Tamryn Doolan of Surface Gel Tek provided the layout, design and application of a logo with her Flattoo system plus AmeriPolish SureLock Dye from American Decorative Concrete Supply Co.

Project Team
Brad Burns of First American Floor Co. and CPAA trainer
George Gooch of Concrete Visions and CPAA trainer
Roy Bowman of Concrete Visions and CPAA trainer
Derek Mackenzie of Floor Lab and CPAA trainer
Tamryn Doolan of Surface GelTek

Products and Materials Donated By
Substrate Technology Inc., HTC Inc., Surface GelTek, American Decorative Concrete Supply Co.

Coffee Bar Entrance
Near Rocketown's coffee bar entrance is a dry grotto courtesy of Bruce Riley at RicoRock Inc. and attendees in his "Building a Waterfall" course. The space features several built-in seats and rock features. RicoRock donated the fiber-reinforced rock castings for the project. Tom Bench managed the installation, and Roger Brocker of Olympic Pool Plastering provided technical support to complete the project.

Also near the entrance to the coffee bar is an engraved guitar neck designed by Carri Hofaker of Nashville Concrete Artists. Hofaker and artist Mike Sims used Engrave-A-Crete Inc.'s Shark, Barracuda and Wasp tools to engrave the design, and stains and sealers came from Clemons Concrete Coatings.

Dry Grotto Project Team
Bruce Riley of RicoRock Inc.
Tom Bench
Roger Brocker of Olympic Pool Plastering.

Products and Materials Donated By
RicoRock Inc.

Engraved Guitar Project Team
Carri Hofaker of Nashville Concrete Artists
Mike Sims of Nashville Concrete Artists

Products and Materials Donated By
Clemons Concrete Coatings, Engrave-A-Crete Inc.

Parking Lot Updates
Jim Mullins and participants in the "Stamping and Stenciling Concrete" course stamped two areas, each approximately 17 feet by 25 feet. Students got their hand at trying Butterfield Color's new Baltic Cobblestone pattern as well as the company's Brick Soldier Course. They also had the opportunity to color and seal the project.

As part of a pervious concrete demonstration, Jim Miller of C2 Products Inc. and Alan Sparkman of the Tennessee Concrete Association demonstrated two different mixes. The first mix utilized a small aggregate and was designed to be stampable. The second was a commercial pervious mix.

Stamping and Stenciling Project Team
Jim Mullins of Butterfield Color

Products and Materials Donated By
Butterfield Color

Pervious Project Team
Jim Miller of C2 Products Inc., Alan Sparkman of the Tennessee Concrete Association

Products and Materials Donated By
Tennessee Concrete Association, C2 Products Inc, Metro Ready Mix, Multivibe, Lura Enterprises

Skateboard Steps
Leading up to the entrance to the coffee bar are stairs for which Rocketown staff wanted some slip protection. They got it, and then some, from stylized concrete "skateboards" that from an artisan's perspective are the crown jewel of the makeover. Jason Geiser, owner of Deco-Crete Supply, Orrville, Ohio, created and installed the steps.

Project Team
Jason Geiser of Deco-Crete Supply, Jordon Shrock of Deco-Crete Supply, Rod Weaver of Blue Sky Concrete

Products and Materials Donated By
enCounter, Surface Koatings, Metal Dynamics

Large-scale Rocketown Logo
An enormous colored and stenciled job from Todd Rose and students in his "Decorative Effects with Stenciled Concrete" workshop features the Rocketown logo. The 1,435-square-foot job started with 19 yards of concrete, which was poured into flexible forms and stenciled with a cobblestone brick stencil. In order to match the vibrant blue in Rocketown's logo, Bart Sacco at Kingdom Products developed a custom color hardener.

Project Team
Todd Rose of Todd Rose Decorative Concrete, Bart Sacco of Kingdom Products, Glen Roman of Staintec, Dave Blasdel of Butterfield Color.

Products and Materials Donated By
Metro Ready Mix Concrete Inc., Plastiform, Granicrete International Corp. Kingdom Products

Music Classroom
Located on an upper level in another part of the building is Rocketown's music classroom. There, Melanie Royals and Katrina Johnson added visual impact to the floor using stencils and microtoppings. Students worked with products provided by SkimStone from Rudd Co. Inc. and Modello Designs to place a large guitar image and Rocketown's name.

Project Team
Melanie Royals of Modello Designs, Katrina Johnson of Skimstone from Rudd Co. Inc.

Products and Materials Donated By
SkimStone from Rudd Co. Inc., Modello Designs, Padco, SP Systems

2011 Hall of Fame Inductees


John Anderson Idea Work Srl	Tom Ralston The Stamp Store and One-Day Floors	Michael Miller The Concretist Inc.	Bart Sadleir Concrete Solutions

2011 Exhibitors

Artist At Work New Product Gallery Product Demonstration Pavilion Allied PhotoChemical, Inc. Alpha Professional Tools American Decorative Concrete American Society of Concrete Contractors Decorative Concrete Council American Specialty Glass American Ultraviolet AQUAFIN Inc. Artcrete, Inc. Ball Consulting Ltd. Bayer Materials Science LLC BLUECONCRETE / CCS BOLDStone Brickform Buddy Rhodes Concrete Products Butterfield Color CDCLarue Industries Chapin Manufacturing, Inc. CHENG Concrete, LLC Classic Stains & Sealers Clemons Concrete Coatings Concrete Countertop Institute, The Concrete Countertop Specialties Concrete Earth Concrete Homes/Concrete Monthly Concrete Nation LLC Concrete Polishing Association of America Concrete Polishing Solutions Concrete Solutions, Inc Creative Colors Concrete Dye Crown Polymers, LLC CTS Cement Mfg. Corp. \| Rapid Set® Daich Coatings DesignCrete® Duraamen Engineered Products Inc. Dustless Technologies	Eco Safety Products Elite Crete Systems, Inc. Ermator LLC EZCHEM, Inc Fishstone Flex-C-Ment FloorAmerica Products Franmar Chemical, Inc Granicrete International, Inc. GranQuartz Green Umbrella H&C Decorative Concrete Products HID Ultraviolet HTC, Inc. IDEAS Media LLC Increte Systems ISFA - International Surface Fabricators Association Jelight Company, Inc Kemiko Decorative & Industrial Coatings Kingdom Products Kraft Tool Co. Kut-Rite Manufacturing L.M. Scofield Company Levetec Surface Preparation Machinery, LLC Lura Enterprises Lythic Solutions, Inc. MAXIMIZER Concrete Metzger/McGuire Midwest Rake Multivibe Natures' Formations LLC Nu-Safe Floor Solutions Operative Plasterers' & Cement Masons' Int'l. Assoc. Padco, Inc. Plastiform Company	Polytek Development Corp. Preval Proline Decorative Systems Protecrete Rhino Home Pro RicoRock Inc. SASE Company, Inc. SILPAK INC. SkimStone, a division of Rudd Company, Inc. Slip Industries Inc Smith Paint Products Smooth-On Inc. SP Systems, LLC Specialty Concrete Products Inc. The Stamp Store Stardek Decorative Concrete Products StoneEdge Surfaces Substrate Technology, Inc SureCrete Design Surface 519 Surface Gel Tek Surface Koatings, Inc. Technology Publishing Co. Tennessee Concrete Association Tramex Ltd. c/o Black Hawk Sales inc. US Saws Val-Test / Open Decor W. R. MEADOWS, INC. Walttools/The Contractor Source WarmlyYours.com, Inc. WaterShapes Werkmaster Westcoat The Wooster Brush Company World Diamond Source Xtreme Engineered Floor Systems Xtreme Polishing Systems

2011 Show Trainers

A
Name	Title	Company Name
John Abrahamson	East Coast Operations/Marketing Manager	SASE Company, Inc.
Melanie Alexander		Blair School of Art
Eugenia Almeida		Architectural Enhancements, LLC
John Anderson	International Sales Manager	Ideal Work
Ben Ashby	Countertop Trainer	Concrete Solutions
B
Name	Title	Company Name
Doug Bannister	President	Stamp Store/ Cimarron Wholesale
Paolo Benedetti	Grand Pubah	Aquatic Technology Pool & Spa
Dru Blair		Blair Art Studios Inc.
Roy Bowman		Concrete Visions, Inc.
Phil Brandt	Vice-President	The Euclid Chemical Company
Brad Burns	President	Concrete Polishing Association of American
C
Name	Title	Company Name
Carl Cabot	Vice President	American Decorative Concrete Supply Company
Casey Chandler	Territorial Salesman (Carolinas)	W.R. Meadows
Fu-Tung Cheng	Principal Designer	CHENG Design
Nicholas Cichielo	Trainer & Consultant	NRC Advisors, LLC
Murray Clarke	Vice President & Technical Director	Delta Performance Products LLC
Scott Cohen	Owner	The Green Scene
Zac Coletti	Owner	Coletti Concrete Studio
Tommy Cook	Owner	CM Services
D
Name	Title	Company Name
Mark Donaldson	President	IDEAS media LLC
William Drakeley	Managing Member	Drakeley Industries
E
Name	Title	Company Name
Scott Erickson	Owner	Evolution Paving Resources
F
Name	Title	Company Name
Kenneth Fisher	COO/Vice President	Nu-Safe Floor Solutions
Trevor Foster	Regional Sales Manager & Principal Trainer	Miracote Division, Crossfield Products Corp.
G
Name	Title	Company Name
Rocky Geans	President	L.L. Geans Construction Co
Jason Geiser	Owner	Deco-Crete Supply
Nathan Giffin	Owner	Vertical Artisans
Jeffrey Girard	President	The Concrete Countertop Institute
Gaye Goodman	Managing Partner	Faux Real LLC
H
Name	Title	Company Name
Julio Hallack	President	Concrete by Hallack
Mike Heidebrink	President/Chief Instructor	CHENG Concrete
Adrian Henry	Vice President of Operations	Diacon, Inc.
Eric Herman	Editor	WaterShapes
J
Name	Title	Company Name
Howard Jancy, CSI, CDT	Architectural Consultant	Jancy and Associates
Katrina Johnson	Sales Manager	Rudd Company
Gary Jones		Smart Surface Technology, Inc.
K
Name	Title	Company Name
Michael Kelly	CEO / President	Allied PhotoChemical, Inc
Randall Klassen	Owner	Klassen Concrete
Keith Knorps	Outside Sales Engineer	Warmly Yours, Inc.
Jeff Kudrick	Product Manager	J & M Lifestyles LLC
L
Name	Title	Company Name
Cindee Lundin	Vice President	Architectural Enahncements, LLC
M
Name	Title	Company Name
Derek Mackenzie		Floorlab
Joseph Maty	Editor	Durability + Design
Jim McCloskey		Water Shapes Magazine
Bent Mikkelsen	Publisher	Professional Trade Publications, Inc.
Jim Miller	President	C2 Products, Inc.
Mike Miller		the concretist
Jim Mullins		Butterfield Color, Inc.
O
Name	Title	Company Name
Steven Ochs	Professor of Art	Southern Arkansas University
P
Name	Title	Company Name
Jim Peterson	President	Concrete Network
R
Name	Title	Company Name
Tom Ralston	Owner	Ralston Concrete
Matt Ranzau		Westcoat Specialty Coating Systems
Joe Reardon	Concrete Products Group Specialist	PROSOCO
Steven Reinstadtler	Market Development Manager	Bayer MaterialScience
Nick Relampagos	Owner	It's Concrete
John Reynolds	Director of Training and Education	Solomon Colors/Brickform
Shellie Rigsby	Owner	Acanthus Inc.
Bruce Riley	Managing Director	Rico Rock
Jim Rohrer	Managing Partner	The Loyalty Partners
Glen Roman	Decorative Concrete Consultant	Staintec
Todd Rose	CEO	TODDROSE decorative concrete, inc.
Melanie Royals	President & Creative Director	Modello Designs
S
Name	Title	Company Name
Bart Sacco	President	Concrete Texturing Tool & Supply
Richard Smith	Owner	Richard Smith Custom Concrete, Inc.
Alan Sparkman	Executive Director	Tennessee Concrete Association
John Strieder	Editor	Professional Trade Publications, Inc.
Chris Sullivan	Vice President of Sales & Marketing	ChemSystems
T
Name	Title	Company Name
Gerald Taylor	Owner	Images in Concrete, LLC
Juluana Terra		Architectural Enhancements, LLC
Scott Thome	Director of Product Services	L. M. Scofield Company
W
Name	Title	Company Name
Shawn Wardall	Concrete Artisan / President	Specialized Construction Services, Inc.
Bobby Watson		American Decorative Concrete Supply Company
Terry Wayt		Bayer Materials Science


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